Getting folks to attempt your first product is one problem. Altering a product that billions of individuals already depend on is one other. The ambition continues to be to maneuver quick, take a look at concepts, and construct one thing higher. However when each replace carries penalties at a worldwide scale, the instincts that helped you get began might have an replace of their very own.
That rigidity is on the heart of the Builders Stage session “From MVP to Billions of Customers: How Product Selections Should Change at Scale,” a fireplace chat at TechCrunch Disrupt 2026. Led by Robby Stein, vp of product for Google Search, this session explores how product groups stability pace with belief, and innovation with reliability, when their selections have an effect on billions of customers.
Disrupt returns to Moscone West in San Francisco, October 13-15, bringing collectively 10,000+ startups, buyers, and tech decision-makers. Hear how product decision-making evolves because the stakes get greater — register to your ticket now to avoid wasting as much as $200 earlier than costs improve on September 25 at 11:59 p.m. PT. Save as much as 30% extra in the event you seize group passes for 4 or extra.
When your product outgrows your unique playbook
How do you retain experimenting when customers anticipate your product to work each time? How do you introduce one thing new with out undermining what folks already worth? And which early-stage instincts must you maintain on to as your organization grows?
Robby Stein’s session tackles the shift from constructing a primary minimal viable product to creating selections inside one of many world’s largest product organizations. The dialog focuses on what adjustments when transferring, whereas sustaining belief and delivering a dependable expertise.
For founders, the worth isn’t in copying Google’s processes. It’s in inspecting the selections behind them: the place pace creates a bonus, the place better care turns into important, and easy methods to acknowledge when the way in which you construct must evolve alongside the product.
Be taught these priceless insights from Stein, and 250+ different audio system throughout 200+ classes, by registering to your go. Register now to avoid wasting as much as $200 earlier than costs improve on September 25 at 11:59 p.m. PT.
A product chief who has constructed on each side of the dimensions divide
Stein’s expertise isn’t restricted to working inside a know-how large. He co-founded and led Stamped, a social suggestions startup acquired by Yahoo, and later spent 5 years main client merchandise at Instagram. There, he helped construct and scale the merchandise and groups behind Tales, Feed, Direct Messaging, and Reels. Earlier than returning to Google in 2024, he was head of product at Artifact, an AI-powered newsfeed.
That profession brings each the founder’s perspective and the expertise of creating broadly used client merchandise to the dialog. For anybody working by the transition from an early product to a rising platform, it’s a chance to listen to from somebody whose work has spanned each environments.
Register now to avoid wasting as much as $200 in your go earlier than costs rise on September 25 and lean in on this session at Disrupt in October.
At the moment, Stein works on generative AI merchandise and experiences inside Google Search. That locations him on the intersection of introducing new know-how and evolving how folks discover data.
The size is substantial. In Might, Google reported that AI Mode had surpassed 1 billion month-to-month customers, a 12 months after its debut. Earlier this 12 months, Stein additionally outlined updates that allow folks transfer from an AI Overview right into a follow-up dialog in AI Mode, describing a search expertise designed to accommodate each fast solutions and deeper exploration.
That work offers a well timed backdrop to the session’s central query: How do you retain pushing a product ahead with out shedding the qualities that make folks depend upon it? For founders introducing AI into their very own merchandise, it’s a helpful solution to suppose past what the know-how can do and think about how folks will truly expertise it.
Register now to listen to from one of many leaders making waves within the tech market, whose firm has greater than 1 billion customers. Save as much as $200 in your go earlier than September 25.
Learn to construct for the customers you haven’t reached but, solely at Disrupt 2026
You don’t want a billion customers for these inquiries to matter. Whether or not you’re refining your first product, increasing a rising platform, or rethinking a longtime expertise, the subsequent stage of progress is a purpose to look at the selections that bought you this far.
Be part of the dialog at Disrupt, then maintain it going with founders, buyers, and operators throughout six trade phases, roundtables, breakouts, the Expo Corridor, Startup Battlefield, and numerous networking alternatives.
Your product is evolving. Make sure that your strategy to constructing it evolves, too. Safe your go to TechCrunch Disrupt 2026 earlier than September 25 at 11:59 p.m. PT to avoid wasting as much as $200. Save 30% extra for teams of 4 or extra.
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